From a napkin to a concept store

I want, I want…

From a vague vision to a “… so that’s what I wanted!”

Napking drawings

We met Evan at a Cabarete beach in Dominican Republic.

A New Brand

We supplied a modern, clean, mobile- and search engine-friendly website, with streamlined branding, colors, and appearance. We also worked with GoKite to provide custom photography that set GoKite apart from competition — both for uniqueness and heightened brand value perception.

Additionally, we’ve overhauled the navigation/IA, applied usability best practices to the design, interaction, and copy, to make the site easier to use. We’ve also optimized gokitecabarete.com for faster page loading times by optimizing/caching content and moving to a better hosting service, The speed went from over 20-30 sec to under 3 sec for heavier pages, others loading in around 1 sec.

As a result, GoKite received a very positive client feedback on redesign, and its traffic doubled immediately after.

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